About Us

Bruce Carter is a strength and performance coach based in Augusta, Georgia, with over 16 years of experience in fitness training and 10 years in athletic performance coaching. Born and raised in Brooklyn, New York, Bruce brings a disciplined, no-nonsense approach to training shaped by both his upbringing and military service.

He served 6 years on active duty and 4 years as a Reservist, with deployments in support of Operation Iraqi Freedom (2003–2004) and Operation Enduring Freedom (2005–2006). That experience built the foundation for his leadership, structure, and commitment to excellence.

Bruce is a former competitive powerlifter, having competed for 5 years in the 110kg Classic Raw division through the United States Powerlifting Association. He is a certified powerlifting coach and strength and conditioning coach through the United States Powerlifting Association, as well as a certified athletics coach with Overtime Athletes.

He is the co-owner of TrainFit Strength & Athletics Performance Center, which he built alongside his wife, Chandra. Together, they have created a premier training environment dedicated to developing athletes, improving performance, and helping adults live stronger, healthier lives.

Bruce is a husband and father of five, and his mission extends beyond training—he is committed to building discipline, confidence, and opportunity in every individual he works with.